Marketing strategies, industry insights, and growth tips
GEO is an ambiguous acronym doing new work. What generative engine optimisation actually is, what carries over from SEO, why measurement is the hard part, and where AI answers do not displace search at all.
Wrong prices, discontinued items, stale specifications, superseded terms. Why assistants get commercial details wrong, how to find out what they are saying, and why the only real fix is making the correct version easier to find than the wrong one.
Rankable and quotable are different properties. What makes a passage liftable into an AI answer, what to stop doing, and why most of it makes your writing better for people too.
Schema and JSON-LD, entity clarity and llms.txt. The difference between markup that decorates a search result and markup that tells a machine what your business is — and an honest ledger of what is established versus speculative.