Wine Marketing Agency
Digital marketing for wineries, wine tourism and wine exporters — from the tasting room to the importer's inbox
Wine is one of the few industries where the product genuinely cannot speak for itself online — you can't taste a website. Everything a winery sells digitally is story, proof and logistics: the vineyard and the winemaker, the scores and the press, the club allocation and the shipping question. We work with wineries, wine-tourism operators, importers and wine-region brands on exactly that stack — direct-to-consumer e-commerce that carries the club economics, export-facing content that answers an importer's diligence questions, tasting-room booking flows that fill shoulder-season weekdays, and the AI-assistant visibility that increasingly decides which producer gets named when someone asks for 'a good amber wine' or 'wineries to visit near me'. The wine business is regionally rooted and globally sold; our wine practice is built the same way — one global playbook, applied through the region pages below.
Wine Regions We Serve
One global playbook, applied through the regions where wine is made and sold.
Winery Websites & DTC E-Commerce
A winery website has to do three jobs that pull against each other: romance the visitor with place and story, transact club signups and bottle sales without friction, and answer the trade buyer's practical questions — all behind an age gate that must not cost you half your traffic. Most winery sites pick one job and quietly fail the other two.
A short showcase of what a modern winery website can look and feel like — built to romance the visitor, sell the club, and answer the trade buyer in one place.
The Problem
The typical winery site is an image-heavy template that takes six seconds to load on a phone in a parking lot, buries the tasting reservation behind three menus, treats the wine club — the highest-margin revenue in the building — as a footer link, and says nothing an importer or distributor actually needs: production volume, availability, export history, technical sheets.
Our Approach
We build fast Next.js winery sites with the commerce layer wired in from the start — club signup as a first-class flow, tasting bookings on every page, a trade/importer section with downloadable tech sheets and vintage data, compliant age-gating that doesn't wreck conversion, and product structured data so each cuvée is indexable on its own.
What You Get
- •Custom Next.js winery site (5-15 pages)
- •DTC e-commerce and wine-club signup flows
- •Tasting and tour booking integration
- •Trade/importer section with tech sheets and vintage data
- •Conversion-safe age verification
- •Product and Winery structured data per cuvée
- •Sub-second mobile load times
- •GA4 with club, booking and cart conversion tracking
Wine SEO — Varietal, Region and 'Near Me' Search
Wine search splits into three very different intents: the drinker researching a varietal or style ('best Saperavi', 'orange wine explained'), the visitor planning a route ('wine tasting near me', '[region] wineries to visit'), and the trade buyer qualifying a producer. Each needs its own pages, and almost no winery builds for more than one.
A short showcase of wine SEO — building for the three search intents that actually bring new drinkers, visitors and trade buyers to a winery.
The Problem
Your winery ranks for its own name and nothing else. The varietal and style queries where new customers actually enter the category are owned by wine media and marketplaces, the 'near me' and regional-route queries are owned by tourism aggregators taking commission, and your trade-facing pages don't exist at all.
Our Approach
We build wine SEO around all three intents — style and varietal content that earns category traffic, locally-optimised tasting-room and route pages with Google Business Profile discipline, and indexable trade pages per wine with the technical vocabulary importers search in.
What You Get
- •Technical SEO audit and remediation
- •Varietal and style keyword strategy
- •Tasting-room local SEO and Google Business Profile optimisation
- •4 SEO-optimised articles per month
- •Per-cuvée product schema and vintage pages
- •Monthly ranking and lead reporting
AI Visibility for Wine Brands
Ask an AI assistant for 'a good natural wine producer to try' or 'which Georgian amber wine should I start with' and it names specific producers — the ones whose stories, scores and technical details exist in citable, structured form. Wine recommendation is exactly the kind of question people now put to assistants instead of search engines, and the producers being named are winning drinkers who never see a search results page.
The Problem
Your wines are recommended by sommeliers and reviewed in print, but none of that authority exists in a form AI assistants can cite — so when a drinker, a journalist or an importer asks the assistant, it names your competitors or defaults to the biggest brands.
Our Approach
We build the structured data, llms.txt scaffolding and citable authority content — producer profiles, technical sheets, style explainers — that get your winery named inside assistant answers, and we monitor month over month which assistants name you for which queries.
What You Get
- •Baseline audit across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews
- •llms.txt and llms-full.txt deployment
- •Winery and product structured data implementation
- •Citable producer-story and style-authority content
- •Presence on wine reference and region sources
- •Monthly per-assistant monitoring and reporting
AI Chatbots for Wineries & Wine Tourism
Wine questions arrive at wine o'clock — 9pm from a couch, midnight from a dinner party, 6am from an importer nine time zones away. Tasting-room hours, allocation status, food pairings, shipping rules, group bookings: all answerable, none of them answered when your cellar door is closed.
The Problem
You lose bookings and sales because the majority of winery enquiries land outside cellar-door hours — and the ones that arrive in-hours interrupt the same two staff members who are mid-pour with paying guests.
Our Approach
We deploy branded AI chatbots trained on your wines, availability, club terms, visiting hours and shipping rules — answering the routine questions around the clock and escalating the genuinely commercial conversations (trade enquiries, large groups, events) to a human by SMS or email.
What You Get
- •Custom-branded chatbot on your winery site
- •Trained on your wines, club terms, hours and shipping rules
- •Tasting-booking handoff
- •CRM integration
- •Escalation to human by SMS or email
- •Analytics and monthly review
Wine Content Marketing
Wine is the most content-native product there is — every vintage is a story, every block of vines a chapter, every winemaking decision an argument. Drinkers read before they buy, visitors read before they book, and importers read everything before they email you back.
The Problem
Your competitors publish vintage reports, winemaker notes, pairing guides and region explainers that earn search traffic and get cited — and your last news post is the 2022 harvest announcement.
Our Approach
We run monthly wine content built around the questions your buyers actually research — style and varietal explainers, vintage and harvest reports, pairing and serving content, vineyard and winemaking stories — written for search, structured for AI citation, and distributed where your buyers read.
What You Get
- •Monthly content strategy
- •4 SEO-optimised long-form pieces per month
- •Vintage report and harvest content cadence
- •Original photography direction
- •Distribution across Instagram, LinkedIn and wine media
- •Monthly performance reporting
Wine Market Research & Export Planning
Choosing an export market is the biggest bet a small winery makes — the wrong importer relationship or the wrong price ladder in the wrong country burns two vintages of margin. The data to make that call well exists; most producers never see it.
A short film for the export-planning practice — the fruit, the research desk behind it, and the export routes that come out of the work.
The Problem
You're picking export markets and price points on trade-fair conversations and anecdote, without seeing category volumes, competitor placement, importer landscapes or realistic ladder pricing for your style in each candidate market.
Our Approach
We run export-market research for wine producers — category sizing by market, competitor shelf and list placement, importer and distributor mapping, price-ladder modelling from ex-cellar to shelf — so the market you pick is a decision, not a hope.
What You Get
- •Candidate market sizing and category trends
- •Competitor placement and pricing analysis
- •Importer and distributor landscape mapping
- •Ex-cellar to shelf price-ladder modelling
- •Recommended market entry sequence
Wine Club & Release Email Marketing
Email is the wine industry's quiet profit engine: the club member, the past visitor and the mailing-list allocation buyer are the three most valuable people a winery knows, and all three are reached by email or lost by its absence. A release campaign to a warm list outsells a month of social every time.
The Problem
Your list is one undifferentiated blast — club members, one-time tasters and trade contacts all get the same newsletter, releases go out without sequencing, lapsed members leave silently, and the allocation waitlist that should be your scarcity engine doesn't exist.
Our Approach
We build segmented winery email — club onboarding and retention flows, release and allocation sequences with genuine scarcity mechanics, post-visit conversion into club or list, win-back for lapsed members, and a separate trade cadence — all consent-clean across CASL, GDPR and CAN-SPAM.
What You Get
- •Lifecycle email strategy
- •Club, visitor, allocation and trade segmentation
- •Release and allocation campaign sequences
- •Post-visit and win-back automation
- •Reporting on open, click, revenue per send
- •Consent-clean list management (GDPR, CASL, CAN-SPAM)
Tasting Bookings & Winery CRM
The tasting room is where DTC economics are decided — a booked tasting converts to club membership at multiples of a walk-in, and the winery that knows a guest's history pours differently for them. Yet most wineries run bookings in one tool, the club in another, POS in a third and email in a fourth, with no shared memory of the guest.
A short overview of booking and CRM systems for wineries — unifying tasting bookings, club membership and guest history into one record.
The Problem
Missed booking follow-ups, no-show losses on peak weekends, and a club system that doesn't know the member standing in your tasting room — the operational gaps between your systems are quietly capping club conversion.
Our Approach
We integrate tasting bookings, club CRM, POS and email into one guest record — working with the wine-specific platforms (Commerce7, WineDirect and peers) where they fit and building the connective flows they don't ship with.
What You Get
- •Booking-engine selection and integration
- •Wine-club CRM setup and member import
- •POS and e-commerce record unification
- •Automated confirmation, reminder and post-visit flows
- •Staff training and documentation
- •Ongoing support
Audio Content for Wine Brands
Wine has always been told, not read — the cellar tour, the sommelier's story, the winemaker explaining a choice. Audio puts that voice in the visitor's pocket: a QR code on the bottle that plays the story of the vintage, a self-guided vineyard walk, a release-day note from the winemaker to the club.
The Problem
Your wines carry stories that convert — and they exist nowhere a customer can hear them: no vineyard audio walk, no bottle-to-story QR experience, no winemaker's voice anywhere in the buyer journey.
Our Approach
We produce AI-assisted audio for wine brands — vineyard walking tours, per-cuvée bottle stories behind QR codes, winemaker release notes, and short-form wine-education series — published to your site, Spotify and Apple.
What You Get
- •Audio strategy and format selection
- •AI-assisted scripting and voice production
- •6-12 audio pieces per pack
- •QR bottle-to-story deployment
- •Publishing to Spotify, Apple, and your site
- •Analytics and refresh cycle
Frequently Asked Questions
What does wine marketing cost?
Winery website builds with DTC commerce typically run $6,000-$25,000 depending on club and booking complexity. Ongoing programs — SEO, content, social, email — start around $1,800/month for a focused single-channel engagement and $4,000-$8,000/month for a full-funnel program. Regional pricing is on each wine-region page, in local currency.
Do you work with the trade side or just DTC?
Both, and we think the split is the point: DTC (club, tasting room, e-commerce) and trade (importers, distributors, sommeliers) need different pages, different content and different email cadences from the same brand. Most wine marketing fails by aiming everything at the drinker and leaving the importer's diligence questions unanswered.
Can you handle wine's compliance constraints?
Yes — age gating that doesn't destroy conversion, consent-clean email under GDPR, CASL and CAN-SPAM, and content that respects advertising rules in your target markets. Shipping and licensing law varies by country and state; we build the site to present your actual shipping matrix clearly rather than promising what you can't legally deliver.
We're a small family winery — is this overkill?
The stack scales down. A small estate usually starts with one thing: a fast site with tasting bookings and a club signup that works, plus a monthly release email. That alone typically outperforms everything a small winery was doing before. The rest gets added when the numbers justify it.
Talk to Our Wine Practice
Tell us what you make, where you sell it, and where you want it to go.
Talk to Our Wine Practice
Social Media for Wineries
Wine social splits cleanly: Instagram sells the place and the pour, TikTok is where the next generation learns wine without the intimidation, and LinkedIn is where importers and sommeliers quietly check whether you're real. The wineries winning DTC treat harvest, bottling and blending as a content calendar, not an interruption.
The Problem
Your feed is bottle shots on a white background and a repost of someone's award — no vineyard rhythm, no faces, no seasonality, nothing a drinker can follow through the year or a trade buyer can use to gauge momentum.
Our Approach
We run monthly wine social built on the production calendar — budbreak to harvest to release — with on-location shooting, reels that teach without lecturing, and a trade-facing LinkedIn layer for the export side.
What You Get