Social Media in Melbourne
Instagram-led for hospitality, food and lifestyle; LinkedIn for B2B
Melbourne's social reality is Instagram-heavy — the coffee, food, hospitality and lifestyle economy runs on it. LinkedIn matters for professional services and B2B.
The Problem
Your social presence is inconsistent across the platforms that matter.
Our Solution
We run channel-appropriate social — Instagram production for consumer categories, LinkedIn for B2B.
What You Get
✓Social strategy weighted by the channel your buyer uses
✓16 posts per month across relevant platforms
✓Professional visual production
✓Stories and Reels programming
✓LinkedIn programme for B2B categories
✓Paid campaigns targeted by sub-market
✓Community management
✓Monthly performance reporting
#1
Instagram usage is highest in Australia in Melbourne's hospitality-facing suburbs
#1
channel for Melbourne B2B is LinkedIn
Areas We Serve
Social programmes and paid targeting across every Melbourne sub-market.
Pricing
Strategy: AU$1,100 one-time. Monthly management from AU$2,300/month. Ad management from AU$1,100/month + ad spend.
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