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Rotorua is New Zealand's Māori-culture and geothermal capital — about 75,000 people, running an economy anchored by cultural tourism (Te Puia, Whakarewarewa, marae experiences), geothermal attractions (Wai-O-Tapu, Hell's Gate), forestry (the country's biggest plantation-forestry hub), mountain biking (Whakarewarewa Forest — one of the world's best trail networks), and a strong domestic-tourism draw. Visitors are a mix of international, domestic (Auckland weekenders), and school groups. Peak seasons overlap summer and school holidays.

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