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Gori is Shida Kartli's administrative centre and the commercial hub of Georgia's most productive fruit-growing region — a city of roughly 48,000 sitting on the main east-west corridor an hour from Tbilisi, surrounded by the apple, peach and stone fruit orchards that supply both the domestic market and a growing processed-food export trade. Its tourism economy runs on two very different draws: the Uplistsikhe cave town, a genuinely remarkable pre-Christian rock-hewn settlement that most visitors reach as a Tbilisi day trip, and a museum devoted to the city's most infamous native son that attracts a steady if complicated stream of international curiosity. The digital layer across both economies is minimal. Fruit processors and orchards sell through intermediaries because international buyers cannot find them; tourism operators capture almost none of the day-trip traffic passing through, because the trips are booked in Tbilisi by companies that never mention a Gori business by name.

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