Email Marketing for Kakheti Producers

Keeping importer relationships alive between trade fairs

A distributor tastes your wine at a trade fair in Düsseldorf and places a first order eighteen months later, or never, depending almost entirely on whether you stayed present in the interval. Most Kakhetian producers collect cards at the fair and then go quiet until the next one.

The Problem

You meet serious buyers once a year and let the relationship lapse for eleven months, then restart from nothing at the next fair.

Our Solution

We build segmented trade and consumer email programmes — harvest reports, vintage releases, certification updates and availability for importers, and visit offers and wine club content for the consumer side, in the recipient's language.

What You Get

✓Segmented lists for trade, consumer and visitor audiences
✓Automated post-trade-fair follow-up sequences
✓Harvest report and vintage release campaigns
✓Availability and allocation notifications for importers
✓Multilingual campaign production
✓CRM integration with full activity history
✓Monthly performance and pipeline reporting
18mo
typical distributor cycle from tasting to first order
11mo
of silence in the standard trade fair approach
3
audiences segmented separately
$400
monthly entry point for managed email

Areas We Serve

Email programmes for producers across Kakheti and their international trade and visitor base.

Pricing

Setup and automation build from $1,100. Managed campaigns from $400 monthly.

Stay Present Between Trade Fairs

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