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San Pedro Town on Ambergris Caye is Belize's largest tourism market — about 20,000 residents on the country's largest island, sitting on the world's second-longest barrier reef, and drawing hundreds of thousands of international visitors a year to dive the Great Blue Hole, stay in beach resorts, buy vacation property, and increasingly retire. The economy is almost entirely tourism, hospitality, dive operations and increasingly high-end real estate — a serious American and Canadian buyer market for beachfront condos and lots. Local competition for the international digital audience is thin. The businesses here that invest in a proper digital presence capture disproportionate share of a wealthy, motivated, international inbound.
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