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Karlovy Vary is Czechia's spa-and-film-festival capital — about 48,000 residents but a much larger visitor economy, running the country's most prestigious spa colonnades (Grandhotel Pupp, Mlýnská, Sadová), the Karlovy Vary International Film Festival (one of Europe's most historic A-list festivals, drawing 12,000+ accredited attendees each July), the Becherovka brand, and a substantial Russian-, German- and Arabic-speaking wellness clientele. Buyers are Czech-first for domestic hospitality, English-, German-, Russian- and Arabic-fluent for international spa, medical-tourism and festival work.

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