Social Media in Abu Dhabi

LinkedIn-first B2B and considered Instagram for a market where the buyer is not primarily on Reels

Abu Dhabi B2B and institutional buyers live on LinkedIn — Emirati executives, government-adjacent professionals, corporate advisory. Instagram matters for the consumer categories (private schools, private clinics, hospitality on Saadiyat) but a Dubai-style Instagram-first strategy misfires here.

The Problem

You are running Dubai's Instagram-first playbook against a buyer whose professional life is on LinkedIn, and the engagement numbers look wrong because the audience is not there.

Our Solution

We run channel-appropriate bilingual social — LinkedIn thought leadership for institutional buyers, considered Instagram production for the consumer segments, and paid campaigns tuned to Abu Dhabi's professional and Emirati demographics.

What You Get

✓Bilingual social strategy weighted by buyer channel

✓LinkedIn programme for institutional and B2B buyers

✓Instagram programme for consumer segments where relevant

✓Professional video and visual production direction

✓Community management in Arabic and English

✓Paid campaigns targeted by segment and language

✓Monthly performance reporting by channel

channel for Abu Dhabi institutional buyers is LinkedIn

Areas We Serve

Social programmes across Abu Dhabi, Al Ain and the Western Region.

Pricing

Strategy from $700. Monthly management from $1,600. Ad management from $700 + ad spend.

Reach the Right Buyer on the Right Channel

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Reach the Right Buyer on the Right Channel All Services in Abu Dhabi