Digital Marketing Services in Baddeck

Baddeck is a village of about 750 people that sits at the western entrance to the Cabot Trail on the shore of Bras d'Or Lake, and it operates a tourism economy several times its size. It is the primary base for Cabot Trail visitors, the home of the Alexander Graham Bell National Historic Site, the point where cruise-ship passengers disembark for Cabot Trail excursions, and the anchor for a boutique hospitality corridor running north to Ingonish and Cheticamp. Almost every business in Baddeck lives or dies on how well it reaches out-of-market visitors planning their trip — most of whom search from Ontario, the US, Europe or overseas — in the two to nine months before they arrive. Local competition is thin. Digital presence for most operators is a Facebook page or a website last updated years ago. The businesses that invest in a proper digital presence here can capture disproportionate share of the annual tourism inbound.