Email Marketing in Baddeck

Turn one Cabot Trail visitor into a returning guest — and a referral source

A Baddeck visitor who had a good trip is the single most valuable marketing asset your property has — they refer, they return, they post to their network. Email is the channel that maintains that relationship through the ten months a year they are not on Cape Breton.

The Problem

You have a list of past guests going back years and you have never emailed them. Every one who lapses is a full acquisition cost written off the next time you have to fill that room.

Our Solution

We build lifecycle email — welcome sequences for new bookings, post-stay follow-ups asking for reviews and driving referral programmes, seasonal campaigns that keep past guests warm through the off-season, and reactivation for guests who have not returned.

What You Get

✓Email platform setup (Resend-powered)
✓Welcome and pre-arrival sequences
✓Post-stay review-request automation
✓Seasonal off-season campaigns
✓Referral programme with tracking
✓Segmentation by visitor market and stay history
✓Consent and list management
✓Open, click and conversion tracking
6
email welcome sequence we build to run automatically for every new lead

Areas We Serve

Email programmes for hospitality, tour and heritage operators across Baddeck and the Cabot Trail west leg.

Pricing

Setup: $400 CAD one-time. Automation sequences: $800 one-time. Monthly management: $250/month.

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