Market Research & Analytics in Baddeck

Understand which travel market is actually producing your bookings — because they behave differently

Baddeck's visitor mix has shifted meaningfully in the last decade — more mainland Canadians, more Americans, a growing European segment, and a bumpy but real cruise-ship inbound. Each of these markets researches differently, books at different lead times, spends differently, and reviews differently. Marketing to them as one audience misfires; measuring them separately lets you double down on the segment that is actually growing your revenue.

The Problem

You cannot say what share of your bookings comes from Ontario versus the US versus Europe, or which channel produced each. That means every marketing dollar is a guess, and the tourism board data cannot answer it for your specific property.

Our Solution

We instrument the full funnel — GA4 with market and channel segmentation, booking-source tracking, competitor visibility work, and monthly reporting that separates your visitor markets and identifies where growth is coming from.

What You Get

✓GA4 and Microsoft Clarity setup
✓Visitor market segmentation (Ontario, US, Europe, cruise, local)
✓Cabot Trail search intent and keyword mapping
✓Competitor visibility audit
✓Booking source tracking
✓Monthly analytics and recommendation reports
✓Seasonal tourism pattern tracking
✓ROI tracking by marketing channel
4+
distinct visitor markets producing Baddeck bookings
GA4
analytics and call-tracking we set up before recommending a single tactic
10d
from setup to first actionable insight

Areas We Serve

Demand, cost and competitive analysis across the Cabot Trail west leg and Bras d'Or corridor.

Pricing

Analytics setup: $400 CAD one-time. Competitor analysis: $500 one-time. Monthly reporting: $250/month.

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