Social Media in Baddeck

Instagram-led production for a market that sells on visual anticipation

Cabot Trail visitors are researching a trip they will remember and photograph, and their planning starts on Instagram and Facebook. The properties and operators building strong visual social presences win the discovery, and everyone else loses it to travel-influencer content that names other properties.

The Problem

Your social presence is a phone photo once a month, and the mainland traveller planning a Cabot Trail trip is being sold on your competitor's Reels instead.

Our Solution

We produce Instagram-led social for Baddeck tourism operators — professional photography and video showcasing the property, the Cabot Trail context, and the seasonal windows that decide bookings. Paired with a Facebook programme for local engagement and event promotion.

What You Get

✓Social strategy weighted to Instagram and Facebook
✓12 posts per month across relevant platforms
✓Professional photography and video production direction
✓Reels and Stories programming aligned to the visitor research window
✓Facebook programme for local reach and event promotion
✓Geo-tagged content for Cabot Trail and Baddeck discovery
✓Community management
✓Monthly performance reporting
12
scheduled posts we plan, design and publish for you every month

Areas We Serve

Social programmes and paid targeting for tourism operators across Baddeck and the western Cabot Trail.

Pricing

Strategy: $400 CAD one-time. Monthly management from $600/month. Ad management from $400/month + ad spend.

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