Social Media Management in Sherwood Park

Build industrial credibility on LinkedIn and community presence on Facebook — simultaneously

Sherwood Park's social media requires a rare dual-platform strategy: LinkedIn for the industrial corridor (where procurement managers, engineers, and operations leaders evaluate contractors) and Facebook/Instagram for the family community (where Sherwood Park parents recommend businesses). The same company might need both — a contractor who employs 50 local families benefits from LinkedIn credibility and Facebook community presence equally.

The Problem

Industrial companies ignore social media entirely — their LinkedIn has 12 followers and their last post was a holiday greeting in 2022. Family businesses post sporadically on Facebook without strategy. Neither is capturing their audience. In Sherwood Park's dual economy, you need professional presence where contracts are influenced and community presence where families recommend.

Our Solution

We run dual-platform social strategies — LinkedIn content that showcases industrial capability, safety culture, and project expertise for B2B audiences, alongside Facebook and Instagram content that builds community trust, highlights local involvement, and captures family service recommendations. Two audiences, two platforms, one coherent brand.

What You Get

Dual-platform social media strategy (LinkedIn + Facebook/Instagram)
12 posts/month across platforms
Industrial capability and project showcase content for LinkedIn
Community and family-focused content for Facebook/Instagram
Safety culture and recruitment content
Monthly performance reports by platform and audience
Sherwood Park community event promotion
B2B thought leadership and industry commentary
82%
of industrial procurement managers check contractor LinkedIn profiles
26K
members in Sherwood Park's top community Facebook groups
3.3x
higher B2B engagement on LinkedIn for companies with project portfolios

Areas We Serve

We create content for Sherwood Park's full community — industrial content reaching Refinery Row professionals and family content connecting with Broadmoor, Summerwood, Emerald Hills, and Lakeland Ridge residents.

Pricing

Strategy: $350 CAD one-time. Monthly management starting at $600/month. Ad management: $450/month + ad spend.

Build Your Dual-Market Social Presence

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