Social Media Management in Tofino

Crashing waves, storm drama, and old-growth magic — content that sells itself

Tofino is one of the most photogenic destinations on Earth — 20-foot storm waves crashing on Cox Bay, misty old-growth rainforest trails, sunset surf sessions, and grey whales breaching offshore. This content doesn't need filters. It needs strategy: the right platform, the right timing, and the right CTA to turn a jaw-dropping video into a booking 6 months from now.

The Problem

You're sitting on the most dramatic visual content in BC — storms, waves, wildlife, rainforest — but you're too busy running your business to capture and share it consistently. Meanwhile, travel influencers and competitors post Tofino content daily, building audiences that could be yours. The irony: Tofino sells itself visually, but your Instagram hasn't posted in three weeks.

Our Solution

We capture and publish Tofino's dramatic visual content on a strategic calendar — storm content in fall to drive November bookings, surf content in spring to fill summer, wildlife content in winter to promote whale watching, and year-round 'escape' content that makes urban followers fantasize about quitting their jobs and moving to the coast.

What You Get

Seasonal social media strategy & content calendar
12 posts/month (Instagram, TikTok, or Facebook)
Storm, surf, and wildlife video content
Community management & engagement
Paid social ads targeting trip planners
Monthly performance reports
Stories & Reels (storms, waves, wildlife, sunsets)
Influencer partnership & UGC curation strategy
890K+
#tofino posts on Instagram — massive organic interest
8.3x
higher engagement for dramatic nature content vs. generic travel
76%
of Tofino visitors say social media inspired their trip

Areas We Serve

We create location-tagged content across the Pacific Rim — storm footage from Cox Bay, rainforest magic from the Wild Pacific Trail, surf sessions at Chesterman Beach, and harbour wildlife from Tofino town.

Pricing

Strategy: $400 CAD one-time. Monthly management starting at $700/month. Ad management: $500/month + ad spend.

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