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Truro is the 'Hub of Nova Scotia' — about 13,000 people in the town, more with the surrounding Colchester County catchment, sitting at the junction of the Trans-Canada Highway, Highway 102 to Halifax, Highway 104 to Cape Breton, and the VIA Rail Ocean line. That geography makes it the regional service centre for a much larger population than the town's own — agriculture, retail, healthcare, education (Dalhousie's Faculty of Agriculture campus), and light manufacturing. The commercial economy runs on serving the Colchester catchment plus travellers passing through on the highway, not on the destination tourism that defines Lunenburg or Baddeck.

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