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Wolfville is a village of about 4,300 permanent residents that swells with roughly 4,000 Acadia University students during term, and sits at the centre of Nova Scotia's Annapolis Valley wine country and agri-tourism corridor. The economy runs on Acadia (one of Canada's oldest liberal-arts universities), the wineries lining the valley south and east (Benjamin Bridge, L'Acadie, Luckett, Domaine de Grand Pré, Lightfoot & Wolfville, Blomidon Estate), farm-to-table restaurants that anchor a genuinely serious food scene, and the weekend-getaway market from Halifax an hour away. Two audiences run the market: applying and enrolled Acadia students and their families, and the wine-tourism visitor arriving from Halifax, Ontario, the US or overseas. Almost no local operator is running a proper digital programme aimed at either.
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