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Bariloche is Patagonia's tourism capital — about 135,000 residents but 1M+ visitors annually, running Argentina's most-visited ski resort (Cerro Catedral), the gateway to Nahuel Huapi National Park, the Ruta de los Siete Lagos, and one of Latin America's most photogenic mountain-and-lake landscapes. Peak seasons run winter (Jun-Sep for ski) and summer (Dec-Feb for lakes and hiking). Buyers are Spanish- and Portuguese-first (Brazilian tourists are the biggest international segment), English-fluent for North American and European visitors.

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