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La Paz is Bolivia's seat of government and largest metro area — roughly 2.3-2.9 million people across the city and neighbouring El Alto, sitting in a canyon at over 3,600 metres elevation, the world's highest administrative capital. Sucre, hundreds of kilometres south, remains Bolivia's official constitutional and judicial capital, a distinction worth noting briefly rather than glossing over. La Paz itself is the country's government, mining-finance and commercial hub: ministries, the national banking sector, and the trading and logistics firms that move Bolivia's mineral and lithium exports all sit here. Buyers are Spanish-first, with Aymara widely spoken across the city and El Alto, and English present mainly in mining, energy and international B2B. WhatsApp is the default channel for business communication.

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