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Quito is Ecuador's capital and the country's seat of government — roughly 2.8 million people in the metro area, sitting in the Andes at over 2,800 metres. Guayaquil is Ecuador's larger commercial hub and main port, but Quito carries the ministries, most national institutions, and a UNESCO World Heritage historic centre (Centro Histórico) recognised as one of the best-preserved in the Americas. The city runs on government and public-sector activity, a growing professional-services and tech base, and tourism built around its colonial core and its position as the main gateway for travellers connecting onward to the Galápagos and the Andean highlands. Buyers are Spanish-first, with English present in tech, export and tourism-facing B2B. WhatsApp is the dominant channel for how Quito businesses and consumers actually communicate.
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