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Maseru is Lesotho's capital and largest city — roughly 330,000-350,000 people in the metro area, sitting on the Caledon River directly on the South African border. It is the country's government, finance and commercial hub, and its dominant textile and garment-export sector runs largely through Maseru's industrial districts, supplying major US and European retailers under preferential trade access. Buyers are English-first in business, with Sesotho common informally, and WhatsApp is the default channel for enquiries and follow-up.
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