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Antananarivo is Madagascar's capital and largest city — roughly 3-3.5 million in the metro area, built across a series of hills in the island's central highlands. "Tana", as it's known locally, is the country's government, vanilla-export finance and commercial hub, home to the head offices of Madagascar's major export houses, banks and mining companies, and the natural gateway for the international buyers and conservation-tourism operators doing business across the island. Buyers are French/Malagasy bilingual, with English used by export houses and tourism operators dealing with overseas clients. WhatsApp is the dominant channel for business enquiries.

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