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Windhoek is Namibia's capital and by far its largest city — roughly 480,000-500,000 people in the metro, a large share of Namibia's entire population of 2.6 million. It is the country's government, mining-finance and tourism-gateway hub: mining company headquarters and finance sit alongside the safari operators and tour companies that route travellers out to the Namib Desert and Etosha National Park. Buyers communicate primarily in English in business contexts, with Afrikaans and German also in everyday use. WhatsApp is the default channel for enquiries and follow-up.
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