Email Marketing & Automation in Northern Ireland
Lifecycle email built for a business that markets into both the UK and the EU
Email is one of the strongest channels available to a Northern Irish exporter — long capital-equipment cycles, trade-show follow-up, distributor and dealer communication, aftermarket and spare parts. It is also the channel where Northern Ireland's dual position creates a compliance question no other UK market faces in quite the same way.
The Problem
Your list is dormant, your consent records are thin, and nobody has established which rules apply to the portion of your list that sits in the Republic and the wider EU. Most Northern Irish operators have never separated the two, which is a risk that compounds quietly as the list grows.
Our Solution
We build segmented lifecycle email with the regulatory position handled properly: UK GDPR and PECR for the UK portion of your list, EU GDPR and the ePrivacy rules for the rest, segmented and evidenced separately rather than treated as one pool. Then the commercial work — post-purchase and reactivation flows, trade-show sequences, aftermarket and parts campaigns, and reporting on revenue per recipient rather than opens.
regulatory regimes to satisfy from one list
reported on revenue, not opens
What You Get
- →Lifecycle email strategy
- →List audit, cleanup and jurisdictional segmentation
- →UK and EU consent handling evidenced separately
- →Trade-show and post-purchase automation
- →Aftermarket and reactivation campaigns
- →Monthly reporting on reply and revenue per recipient
Email programmes for Northern Irish manufacturers, agri-food suppliers, professional services and tourism operators.
Setup £2,000. Ongoing management from £680/month.
Our Markets in Northern Ireland
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