Email Marketing & Automation in Scotland
Lifecycle email for long Scottish sales cycles
Email suits the Scottish B2B shape unusually well — long energy and engineering procurement cycles, conference and trade-show follow-up, distributor and export communication, and a tourism sector where repeat visits and off-season demand are won by staying in touch.
The Problem
Your past-customer and enquiry lists are dormant and losing value every quarter, while you pay to acquire new leads. Meanwhile consent records are thin enough that nobody wants to audit them.
Our Solution
We build segmented lifecycle email compliant with UK GDPR and PECR — list audit and cleanup, segmentation by sector and stage, conference and post-project automation, seasonal campaigns for tourism and hospitality, and reporting on reply and revenue per recipient rather than opens.
peak festival and event season
reported on revenue, not opens
What You Get
- →Lifecycle email strategy
- →Segmented past-client and enquiry lists
- →Conference and post-project automation
- →Seasonal and export campaigns
- →Consent management and reporting
Email programmes for Scottish energy, engineering, professional-services and tourism operators.
Setup £2,000. Ongoing management from £680/month.
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