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Abidjan is Côte d'Ivoire's economic capital and largest city — roughly 5-6 million people across the metro area (Yamoussoukro, further inland, is the country's official political capital). Abidjan carries the country's finance, cocoa-export and commercial activity, and is increasingly regarded as a major regional financial and business hub for Francophone West Africa. Buyers are French-first, with English present in export and finance B2B. WhatsApp is the dominant channel for business messaging.
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