Website Redesign in Bourges: Rebuilding Without Losing What You Have
The risk in a redesign is not the design — it is the traffic and rankings a badly handled migration quietly destroys.
Most businesses that redesign a website think the hard part is choosing how it looks. It is not. The hard part is that your rankings are attached to your addresses, and a rebuild that changes every URL without permanent redirects hands back years of accumulated authority in an afternoon. The loss usually appears two to four weeks after launch, long enough that nobody connects it to the new site, and it is often blamed on Google. A redesign done properly keeps everything the old site earned and adds what it never had.
What Actually Goes Wrong
A redesign fails in one of three ways, and only one of them is visible on the day. The first is the migration: URLs change, nothing redirects, and every page that had earned a position starts again from zero. The second is subtraction: the old site had a page answering a question customers ask, the new site is tidier and dropped it, and with it went the reason people arrived. The third is that the new site is prettier and no easier to act on — the phone number is still buried, the form still goes nowhere. None of these are design problems, which is why a redesign judged on how it looks can be a complete success visually and a commercial step backwards.
How We Handle It
Before anything is designed, we inventory the existing site: every URL, what each one currently attracts, and which pages are genuinely earning something. That inventory decides three things — what gets kept and improved, what gets merged, and what gets retired with a redirect to the nearest equivalent. Every old address maps to a new one before launch, not after. Then the parts the old site never had: a page per service, the communes you serve named explicitly, a conversion path that works on a phone, and load times that hold up outside the town. A redesign is the cheapest moment to add all of that, because the disruption is already priced in.
What a Redesign Proposal Must Include
Redesign or Repair?
Repair the existing site
Full redesign
Website Redesign Questions
Will we lose our Google positions?
Not if the migration is handled. Every existing address is mapped to its new equivalent and redirected permanently at launch. Expect a small dip in the first two to three weeks even when it is done correctly — that is normal settling, not damage. What causes real loss is launching without a redirect plan, and it is recoverable afterwards but far more expensive than doing it in advance.
How do we know whether to redesign or just repair?
Run your site through a mobile page-speed test and try to complete a contact from your own phone. If it loads acceptably and the platform can accept new pages, repair is usually the better value — you add content and fix the conversion path for a fraction of a rebuild. Redesign when the platform is the obstacle, when the site is broken on mobile, or when it has been compromised. The audit tells you which case you are in before you commit.
What does a redesign cost in the Cher?
From 1,500 EUR on our side for a complete site, with the redesign element priced on how many existing pages need mapping and migrating rather than on design alone. Across the French market, expect 1,500 to 6,000 EUR for a small business site. A quote that does not mention redirects or the existing URL inventory is incomplete, whatever the number.
Can we keep our current content?
Usually a substantial part of it, and you should want to. Pages that already attract visitors are assets — they get kept and improved rather than rewritten for the sake of it. The inventory identifies them. What gets retired is duplicated, outdated or empty pages, and each one still gets a redirect to the closest equivalent.
Know the Risk Before You Rebuild
Send us your current site. We will inventory what it has, identify the pages that are actually earning something, and tell you what a redesign would need to protect — before anyone talks about design.
Request the AuditAreas We Serve
We handle redesigns across the Cher — Bourges, Saint-Doulchard, Saint-Germain-du-Puy, Trouy, Vierzon, Mehun-sur-Yevre, Saint-Amand-Montrond and the surrounding communes.
Pricing
Quoted by scope, from the 1,500 EUR base of the web design service. A redesign is priced on the number of existing pages to map and migrate rather than on design alone. Monthly optimization from 300 EUR.
Request Your Redesign Risk AuditOther pillars in this service
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Ready to move on Bourges?
A free audit, a concrete recommendation, no commitment.