Chartres en Lumières Digital Strategy
800,000 Lumières visitors each year — turn spectators into customers with targeted digital campaigns
Chartres en Lumières draws 800,000 visitors from April to October — making it one of France's largest free events. These visitors walk past your business. They search 'where to eat during Chartres en Lumières', 'best bars near Chartres cathedral at night', 'Chartres Lumières parking and tips'. If your business has a Lumières-optimized digital strategy, you capture thousands of customers during the six-month season. Without one, they walk past and spend money elsewhere.
The Problem
During Lumières, thousands of people walk past your restaurant, bar, or shop between 22h and midnight. Most didn't plan dinner — they just came for the lights. They search their phones: 'open now near Chartres cathedral'. If you don't appear, they walk to the kebab shop that has Google reviews and shows 'Open'. Your gorgeous terrace overlooking the illuminated Portail Royal is invisible to 800,000 pairs of eyes.
Our Solution
We build a complete Lumières digital strategy — seasonal SEO targeting Lumières-specific searches, Google Business Profile optimization for 'open now' queries, social media campaigns that position your business as part of the Lumières experience, and real-time content that drives foot traffic during the event. Six months of capturing walk-in customers with digital precision.
What You Get
Areas We Serve
Lumières strategy focused on the illuminated circuit — cathedral quarter, Place des Épars, rue de la Tannerie, Pont Bouju, and every business along the spectator walking route.
Pricing
Lumières strategy: €800 one-time seasonal setup. Monthly management during season: €400/month (April-October).
Maximize Your Lumières SeasonReady to dominate Chartres?
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