Market Research & Analytics in Lyon

Data-driven decisions in a city where most businesses still trust gut instinct

Lyon's business culture values tradition and relationships — but tradition alone won't tell you that searches for 'ostéopathe Villeurbanne' grew last year while 'ostéopathe Presqu'île' stagnated. Without data, you're investing marketing budget on instinct in a city with 5 distinct business quartiers that each behave differently online.

The Problem

You don't know which quartier has the highest unmet demand for your specialty. You don't know whether your Part-Dieu competitor's website traffic comes from SEO or paid ads. You don't know if your Google Business Profile converts better than your website. Lyon businesses make strategic decisions on tradition and intuition — the ones who use data will outpace them.

Our Solution

We build analytics infrastructure that gives you a clear competitive advantage in Lyon's data-blind market. Quartier-level demand mapping, competitor digital audits, conversion tracking, and channel ROI analysis — insights your competitors don't have because they've never measured.

What You Get

✓GA4 + Microsoft Clarity setup
✓Quartier-level search demand mapping
✓Competitor digital audit (top 10 Lyon competitors)
✓Conversion funnel analysis
✓Monthly analytics & recommendation reports
✓Heatmap & session recording analysis
✓Demand profiling across Lyon Métropole quartiers
✓ROI tracking by marketing channel
75K+
registered businesses in Lyon Métropole
10j
from setup to first actionable competitive insights

Areas We Serve

We analyze demand across Lyon — Presqu'île, Vieux Lyon, Part-Dieu, Confluence, Villeurbanne, Bron, Croix-Rousse, Gerland, and the wider métropole.

Pricing

Analytics setup: €350 one-time. Competitor analysis: €500 one-time. Monthly reporting: €300/month.

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