Market Research & Analytics in Lyon
Data-driven decisions in a city where most businesses still trust gut instinct
Lyon's business culture values tradition and relationships — but tradition alone won't tell you that searches for 'ostéopathe Villeurbanne' grew last year while 'ostéopathe Presqu'île' stagnated. Without data, you're investing marketing budget on instinct in a city with 5 distinct business quartiers that each behave differently online.
The Problem
You don't know which quartier has the highest unmet demand for your specialty. You don't know whether your Part-Dieu competitor's website traffic comes from SEO or paid ads. You don't know if your Google Business Profile converts better than your website. Lyon businesses make strategic decisions on tradition and intuition — the ones who use data will outpace them.
Our Solution
We build analytics infrastructure that gives you a clear competitive advantage in Lyon's data-blind market. Quartier-level demand mapping, competitor digital audits, conversion tracking, and channel ROI analysis — insights your competitors don't have because they've never measured.
What You Get
Areas We Serve
We analyze demand across Lyon — Presqu'île, Vieux Lyon, Part-Dieu, Confluence, Villeurbanne, Bron, Croix-Rousse, Gerland, and the wider métropole.
Pricing
Analytics setup: €350 one-time. Competitor analysis: €500 one-time. Monthly reporting: €300/month.
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