Social Media for Poitiers — Futuroscope Families & Students
Two audiences, one social strategy — thrilling Futuroscope families and engaged university students
Poitiers has a unique social media opportunity: Futuroscope-visiting families share their experience on Instagram and TikTok, tagging nearby businesses — if those businesses exist on social media. Students live on Instagram and TikTok, discovering restaurants, bars, and services through Reels and stories. Yet almost no Poitiers business posts consistently on social media, leaving both audiences to discover competitors in other cities.
The Problem
Families visiting Futuroscope tag the park in 50,000 posts per year — but never tag your restaurant because you don't have an Instagram. Students share 'best spots in Poitiers' on TikTok but your business never appears. You have two captive audiences generating user-generated content about your neighborhood, and you're invisible to both.
Our Solution
We create dual-audience social content — family-friendly Futuroscope-adjacent content that gets shared and saved by visiting families, plus student-lifestyle content on TikTok and Instagram Reels that makes your business the go-to spot for 28,000 university students.
What You Get
Areas We Serve
We target campaigns across Poitiers — Centre-ville (students), Chasseneuil-du-Poitou (Futuroscope families), Buxerolles, and the wider metro.
Pricing
Strategy: €350 one-time. Monthly management starting at €450/month. Paid campaigns: €300/month + ad spend.
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