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Cairns is the gateway to the Great Barrier Reef and Daintree Rainforest — about 165,000 people, running an economy dominated by international and interstate tourism, dive and reef operators, hospitality, agriculture (sugar, tropical fruit), and services for a huge rotating tourist population. Peak season is November through April. The market is highly seasonal and heavily international — buyers are often researching from overseas, in a second language, months ahead of arrival.

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