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Melbourne is Australia's second-largest metro (5.2M) and its culture, coffee, professional-services and arts capital. The CBD and Docklands run corporate and legal; Fitzroy, Collingwood and Cremorne carry the tech and creative economy; Toorak, South Yarra and the Bayside suburbs hold the family and professional demographic; the outer growth corridors (Point Cook, Cranbourne, Wyndham Vale) are property-heavy; and the Mornington Peninsula sits at the edge as a winery and hospitality market. Melbourne buyers judge websites, food and services against a genuinely high aesthetic bar — Sydney is the finance city, Melbourne is the taste city, and both matter commercially. The market is competitive by Australian standards, particularly in hospitality, professional services, and the property-adjacent economy.

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