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Queenstown is New Zealand's adventure-tourism capital — about 50,000 permanent residents running a visitor economy of 3-4 million annually, dominated by skiing, hiking, bungy, wineries, luxury lodges, weddings and events, and a full second wave of Australian and US buyers of second homes. Peak seasons are winter (June-Sep for ski) and summer (Dec-Mar for hiking, weddings, weather). Visitors are largely international, high-spending, and researching months ahead — often in French, Chinese, Korean and Japanese in addition to English.

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