Services de marketing numérique à Antigua-et-Barbuda

A Twin-Island Economy Built on Tourism

Antigua and Barbuda is small by population — roughly 100,000 people across two islands — but its economy is disproportionately shaped by tourism, and that shapes what marketing needs to do here. Antigua carries the vast majority of the country's population, its capital and cruise-port commerce at St. John's, its beach-resort trade spread across the island's famous 365 beaches, and its yachting and superyacht-servicing industry concentrated around English Harbour and Falmouth Harbour, home to Antigua Sailing Week. Barbuda, smaller and quieter, runs on a slower eco-tourism and pink-sand-beach economy centred on Codrington. The country is divided into parishes rather than provinces or states, and each carries a different commercial character — St. John Parish around the capital and cruise trade, St. Paul Parish around the yachting harbours, St. Mary Parish along the west-coast resort corridor near Jolly Harbour, and the more rural St. George, St. Peter and St. Philip parishes carrying agriculture and smaller east-coast tourism. English is the official language throughout, so the market does not split by language the way some of our other markets do — it splits by season, by parish, and by whether a business is selling to overseas travellers and yacht owners or to the domestic and regional market.