Réservation & CRM pour l'Hôtellerie de Saint-Barthélemy
Centralisez locations de villas, charters de yacht et réservations de restaurant en un seul système — arrêtez de perdre des réservations entre WhatsApp et email
Vous gérez les demandes de villas par email, les charters de yacht par WhatsApp, les réservations de restaurant par téléphone, et l'historique des clients fidèles dans votre tête. Quand l'assistant d'un client VIP demande une villa spécifique pour Noël, vous fouillez dans 3 boîtes de réception et un agenda papier. Sur un marché où une seule réservation perdue coûte plus de 30 000 €, ce chaos est inacceptable. Vos concurrents au niveau des OTA ont des CRM sophistiqués. Vous, vous avez Gmail.
The Saint-Barth booking chaos, and what a working system replaces
Every hospitality business on Saint-Barth runs on the same broken pattern. Villa inquiries arrive in your website inbox, in a separate Gmail account you set up for a partner agency three years ago, and on WhatsApp Business. Yacht service requests come via WhatsApp exclusively, in four languages, from captains and yacht managers whose names change with the season. Restaurant reservations at your beach club arrive by phone, by Instagram DM, on Sevenrooms, and through a chef who keeps a paper notebook because that is what he trusts. Repeat-guest history lives in your head, in a colleague's head, and in an Excel file no one has opened since April. A single missed inquiry at Christmas costs €30,000 to €60,000 in direct booking revenue and however many referrals that guest would have sent over the next five years. The competitors who take the money you leave on the table — Wimco, Le Collectionist, Luxury Retreats, the yacht management companies with their own preferred vendor lists — have unified booking pipelines, structured customer records, and automated follow-up. You have Gmail. This service replaces that.
The four booking archetypes on Saint-Barth
Villa rental agencies
€5K to €100K per week, thirty to two hundred owners, real-time availability required, PMS in use (Guesty, Hostaway, Lodgify, Streamline), bilingual guests. The booking system has to be part of the villa website, not a bolt-on.
Yacht services (shore-based)
Maintenance, provisioning, concierge, crew logistics, charter agency work. WhatsApp-primary intake, EUR-to-USD billing to Fort Lauderdale/Antibes management companies, multi-vendor scheduling. Detailed vertical below.
Boutique hotels and villas
Le Sereno, Le Toiny, Le Barthélemy, Cheval Blanc, Christopher, Manapany, Le Guanahani, and the twenty-something smaller properties. High room rates, low room counts, direct-booking-first strategy needed to reduce OTA commissions.
Restaurants, beach clubs and concierge fixers
Nikki Beach, Bagatelle, Bonito, Shellona, Sand Bar, La Guérite, and the reservation-locked venues that Saint-Barth's high season forces guests to book weeks ahead. Table management + waitlist + VIP recognition + guest-lifetime-value tracking, not a generic OpenTable.
Why a Saint-Barth booking-CRM cannot be a generic template
The generic CRMs — HubSpot Free, Zoho, Pipedrive, Bitrix24, the small-business tier of Salesforce — assume a customer whose journey is: form fill, sales email sequence, phone call, contract, payment, done. That model has almost nothing to do with what happens in Saint-Barth. Your Christmas villa guest booked in July through her personal assistant, arrived on a private jet from Teterboro, was checked into the villa by your concierge who also stocked it with the wine and provisions on her preference sheet, wanted a fifteen-metre tender for the day trip to Anguilla two mornings later, needed a chef substitution because hers had a family emergency, and paid you 30% deposit in USD to a New York correspondent bank, 40% in EUR to your Guadeloupe account, and 30% via Amex on arrival. That is one booking. It touches your booking system, your villa PMS, your yacht agent network, your provisioning vendor, your chef roster, and your accounting stack. Every one of those handoffs is where money leaks today because there is no unified pipeline. A working Saint-Barth booking-CRM is the tissue that holds those handoffs together — not a form on the website.
Off-the-shelf CRM vs Saint-Barth booking-CRM
Off-the-shelf CRM (HubSpot, Pipedrive, Zoho)
Saint-Barth booking-CRM
The real integrations Saint-Barth businesses need
A Saint-Barth booking-CRM that does not integrate to the tools operators actually use is a data-entry job dressed as a system. The integrations we build are: villa PMS (Guesty, Hostaway, Lodgify, Streamline — direct API where documented, Zapier-mediated where not); yacht management platforms (Voly and Superyacht Manager for invoice export; Boluda and YCO via documented import formats); table management (Sevenrooms for reservation-locked venues that already use it); WhatsApp Business Cloud API (through Meta Business, with template message pre-approval for the seasonal reminder cadence); payments (Stripe for EUR and USD with card-and-wire; French bank direct SEPA for larger transfers); accounting (Sage, Pennylane for the local practice, QuickBooks for operators with US-side entities); marketing (Mailchimp or Klaviyo for the newsletter, only after consent capture is real); analytics (Plausible or GA4 with proper first-party data collection). Every one of those integrations is documented, supported and current — no scraping, no fragile RPA, no undocumented endpoints. When the API changes, we update. When the platform deprecates a feature, we say so and propose the alternative. The stack is not glued together with tape; it is a real system.
Booking-CRM FAQ for Saint-Barth operators
How long does a booking-CRM build take for a Saint-Barth business?
For a villa agency or a boutique hotel: 6-10 weeks from kickoff to live. For a yacht services business (see the vertical pillar page): 10-14 weeks, because the workflow is harder and the WhatsApp Business API onboarding runs in parallel through the first 3-4 weeks. We deliberately go live in phases so nothing has a big-bang cutover.
What does this cost, honestly?
Base villa/hotel booking-CRM build: €5,500 to €9,000 one-time depending on the PMS you use and the depth of integration. Base yacht-services CRM build: €8,500 to €13,000 one-time (see the vertical pillar page for the full breakdown). Ongoing management: €350 to €900 per month depending on channel volume and integration count. There is no per-user seat cost we mark up — the seats are yours, you pay the platforms directly.
Do you host the CRM or do we?
You do. The CRM runs on infrastructure you own (Vercel, Netlify, AWS, or your existing hosting). The database is yours. The customer records are yours. If you fire us, the platform keeps running and you can hire any competent developer to maintain it. This is not a SaaS subscription with hostage data.
What about GDPR — how does that apply on Saint-Barth?
Saint-Barth is a French Collectivité d'outre-mer and GDPR applies to personal data processed here. The build ships with a records-of-processing register, a data-retention policy, a data-subject-request workflow, and CNIL-aligned defaults for consent capture on marketing channels. We are not lawyers and this is not legal advice — but the platform is built so compliance is operable rather than blocking.
Can this replace our existing CRM, or does it sit alongside it?
Either. Most Saint-Barth businesses have a lightweight CRM they only half-use — a HubSpot Free account, a Pipedrive from three years ago, a Bitrix an intern set up. We can migrate historical contacts and deal history into the new system and turn off the old one, or we can run the new system alongside for a full season and let you decide. The migration is a defined scope item, not open-ended.
What happens if we sell the business?
The buyer gets everything: the codebase, the database, the documentation, and a transition period we scope with them. Nothing lives on our infrastructure that has to be extracted; the platform is a real system, not a vendor relationship.
Book the Saint-Barth booking-CRM audit
We spend a day in Gustavia (or on-property wherever you're based on the island) mapping the request-to-invoice workflow you run today. The output is a 30-40 page working plan — the exact channels you unify, the exact integrations we build, the exact seasonality your reporting has to handle. You own the plan whether we build the platform or not.
Book the Booking-CRM AuditPiliers dédiés pour Saint-Barthélemy
Une page dédiée par secteur et par prestation — chacune approfondit un intent de recherche distinct.
Zones desservies
Nous unifions la réservation pour les entreprises hôtelières dans tout Saint-Barth — agences de villas à Gustavia, propriétés en bord de plage à Flamands, resorts à Grand Cul-de-Sac et services de yacht au port.
Tarifs
Mise en place réservation : 400 € (unique). Mise en place CRM : 700 € (unique). Gestion mensuelle : 350 €/mois.
Organisez votre pipeline clientPrêt à dominer Saint-Barthélemy ?
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