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Yerevan is Armenia's economic anchor and the Caucasus's third-most-populous capital — roughly 1.1 million in Greater Yerevan, one of the world's oldest continuously-inhabited cities (founded in 782 BC as Erebuni), and the centre of Armenia's tech-outsourcing pivot. PicsArt, ServiceTitan, Ucraft, Krisp and Sololearn all trace to Yerevan founders; the diaspora-facing hospitality, food, and wine sectors have professionalised since 2015. Buyers are English-first for international B2B, Armenian for domestic, and Russian remains widely operated for CIS-facing business. Yerevan benchmarks against Moscow, Los Angeles and Paris via its diaspora on all three continents.

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