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Kutaisi is Georgia's third city and its most under-marketed opportunity — roughly 135,000 people in the Imereti heartland, holding an international airport that turned the city into the country's low-cost aviation gateway, a free industrial zone attracting manufacturing and assembly, and two UNESCO-listed monuments in Gelati and Bagrati that pull heritage tourism it barely monetises. The airport is the pivotal asset. Budget carriers connect Kutaisi directly to a long list of European cities, which means a meaningful share of Georgia's inbound European visitors land here first, and almost every one of them is on a bus to Tbilisi or Batumi within ninety minutes. Meanwhile the free zone's manufacturers and the city's industrial base sell to procurement departments abroad that need to verify a supplier before contracting, and find almost nothing to verify. Two large flows of value — arriving travellers and evaluating buyers — pass through a city that has built very little to capture either.