Content Marketing for Kvareli Producers

Explaining a micro-zone that buyers know by name and not by substance

International buyers who recognise Kindzmarauli usually know one thing about it, and that thing is often wrong or at least dated. The micro-zone, the Saperavi, the specific conditions of the Kvareli foothills and what separates a serious example from a commodity one are almost entirely unexplained in any language a foreign buyer reads.

Le problème

Your appellation's recognition is not supported by any substantive content, which means it reads to informed buyers as a commodity category rather than as a terroir.

Notre solution

We produce multilingual content that gives the appellation the substance its recognition deserves — micro-zone, method, vintage variation and quality markers, written natively for trade and consumer audiences.

Ce que vous obtenez

✓Content strategy built around trade and consumer questions
✓Native writing in English, Russian and German
✓Micro-zone, terroir and method reference content
✓Vintage and quality-marker documentation
✓Cellar and estate storytelling for the visitor audience
✓Consistent editorial calendar around the production year
✓Reporting tied to trade enquiries and bookings
1
widely recognised name with almost no substantive content behind it
3
languages produced in parallel
2
substantive pieces monthly to establish authority
$500
monthly entry point for managed content

Zones desservies

Content programmes for producers across Kvareli and the Kindzmarauli micro-zone.

Tarifs

Content strategy $550. Managed production from $500 monthly. Multi-language programmes from $1,400 monthly.

Give the Name Some Substance

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