Market Research & Analytics in Poti

Understanding corridor demand against competing routes

The Caucasus corridor competes directly with routes through Turkey, Russia and Iran, and its share shifts with geopolitics, tariffs, capacity and fuel. Poti operators feel those shifts in their order books months after they could have seen them coming in search and enquiry data.

Le problème

Your corridor's competitiveness moves with conditions you track through trade press and conversation, and by the time a shift shows up in bookings the repositioning window has closed.

Notre solution

We build the demand analysis and analytics that show shipper interest by origin market and route, benchmarked against competing corridors, with attribution from enquiry through to booked cargo.

Ce que vous obtenez

✓Corridor demand analysis by shipper origin market
✓Competitive route benchmarking
✓Shipper research and decision journey analysis
✓GA4 and conversion tracking implementation
✓Attribution from enquiry to booked cargo
✓Quarterly strategic review
3+
competing corridors for the same cargo
mo
the usual lag between a demand shift and seeing it in bookings
$1.5k
typical research engagement

Zones desservies

Research covering Poti and the Samegrelo corridor, across European, Turkish, CIS and Central Asian shipper markets.

Tarifs

Research engagement from $1,500. Analytics implementation from $800. Ongoing reporting from $360 monthly.

See the Shift Before It Hits Bookings

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