Social Media Marketing in Tbilisi

Facebook for reach, LinkedIn for the buyers who matter

Tbilisi is the one Georgian market where LinkedIn genuinely works, and only within a specific segment — technology, professional services, finance and the international business community. Everywhere else in the city, including for most B2B, Facebook remains the platform that carries reach. Getting this split wrong is the most common way Tbilisi social budgets are wasted.

Le problème

You are running one social strategy for two audiences that behave completely differently, and the result underperforms on both — too corporate for Facebook, too general for LinkedIn.

Notre solution

We split the strategy properly: Facebook and Instagram for domestic reach, recruitment and consumer-facing demand, LinkedIn for B2B credibility and international buyers, with content produced natively for each rather than cross-posted.

Ce que vous obtenez

✓Channel strategy split by audience rather than by convenience
✓Facebook and Instagram management for domestic reach
✓LinkedIn programme for B2B and international credibility
✓Paid campaigns targeted by segment and market
✓Native content production per channel
✓Community management in Georgian and English
✓Monthly reporting by audience and channel
#1
Facebook's position in Georgia, including for most B2B
IT
and professional services — the segment where LinkedIn genuinely works
2
distinct strategies, not one strategy cross-posted
$800
monthly entry point for managed social

Zones desservies

Social programmes for businesses across the Tbilisi metropolitan area and its international audiences.

Tarifs

Managed social from $800 monthly. Paid campaigns from $1,200 monthly plus media spend.

Reach Both of Your Audiences

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