Content Marketing for Kakheti Producers

Telling an eight-thousand-year story to the people who buy wine

Georgian wine has one of the most compelling origin stories in the world — the qvevri, the continuity, the UNESCO recognition, the sheer strangeness of amber wine to a palate raised on Bordeaux — and virtually all of the English-language writing about it is done by foreign wine journalists and importers. The producers themselves publish nothing.

Le problème

Your estate has genuine depth — method, family history, specific vineyards, specific vintages — and none of it exists in a language your buyers read, so importers cite wine writers instead of citing you.

Notre solution

We build multilingual content programmes that make your estate the authoritative source on its own wines — method, terroir, vintage detail and provenance, written natively in the trade languages that matter and structured to rank and be cited.

Ce que vous obtenez

✓Content strategy built around trade and consumer research questions
✓Native writing in English, German and French
✓Method, terroir and vintage reference content
✓Harvest and production storytelling for the visitor audience
✓Trade press and industry distribution
✓Consistent editorial calendar around the production year
✓Reporting tied to trade enquiries and bookings
8,000
years of story almost entirely told by other people
3
trade languages produced in parallel
2-3
substantive pieces monthly to establish authority
$550
monthly entry point for managed content

Zones desservies

Content programmes for producers and properties across Telavi, the Alazani Valley and wider Kakheti.

Tarifs

Content strategy $600. Managed production from $550 monthly. Multi-language export programmes from $1,500 monthly.

Tell Your Own Story First

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