Social Media Marketing for Kakheti Wine

Instagram for the visitor, LinkedIn for the importer

Wine tourism is a visual purchase decided largely on Instagram, and wine distribution is a relationship business increasingly conducted on LinkedIn. Kakhetian estates typically run neither, or run a Facebook page in Georgian that reaches an audience which will never buy a case or book a harvest stay.

Le problème

Your social presence reaches Georgians while your visitors come from London and Tel Aviv and your buyers sit in Hamburg and New York.

Notre solution

We run split programmes — Instagram for the visitor and consumer audience with the estate, valley and harvest imagery it rewards, and LinkedIn for trade credibility and importer relationships, both in the languages your audiences use.

Ce que vous obtenez

✓Channel strategy split between visitor and trade audiences
✓Instagram programme built on estate, vineyard and harvest imagery
✓LinkedIn programme for trade credibility and importer outreach
✓Paid campaigns targeted into visitor source markets
✓Multilingual content production
✓Seasonal calendar aligned with harvest and booking windows
✓Monthly reporting by audience and channel
2
audiences requiring genuinely separate strategies
harvest
the single strongest content window of the year
3
languages typically in rotation
$600
monthly entry point for managed social

Zones desservies

Social programmes for estates and properties across Telavi and the Alazani Valley.

Tarifs

Managed social from $600 monthly. Paid visitor campaigns from $900 monthly plus media spend.

Reach Visitors and Importers Properly

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