Services de marketing numérique à Tokyo
Nous aidons les entreprises à Tokyo à être trouvées en ligne, capturer des prospects 24/7 et croître grâce au marketing propulsé par l'IA.
Tokyo is Japan's capital and the world's most populous metropolitan area — about 37M in Greater Tokyo (Tokyo, Yokohama, Saitama, Chiba, Kawasaki), running the Tokyo Stock Exchange, the Japanese headquarters of most global banks, tech firms and consultancies, the country's biggest luxury retail market (Ginza, Omotesando, Aoyama), and the largest concentration of Japanese and Asian enterprise buyers on earth. Buyers demand hyper-polished presentation in Japanese, are English-fluent in international enterprise and export contexts, and will not accept templated work.
Tokyo: The World's Most Populous Market, Held to Its Own Standard
Tokyo is not simply Japan's capital — it is the anchor of Greater Tokyo's roughly 37 million residents across Tokyo, Yokohama, Saitama, Chiba and Kawasaki, making it the world's most populous metropolitan area. It runs the Tokyo Stock Exchange, hosts the Japanese headquarters of most global banks, tech firms and consultancies, and carries the country's biggest luxury retail market across Ginza, Omotesando and Aoyama. No other city on earth concentrates this many Japanese and Asian enterprise buyers in one place. That concentration is precisely why Tokyo is unforgiving to anything less than genuine. Buyers here benchmark every vendor against the world's most polished domestic Japanese leaders — hyper-polished, information-dense, mobile-fluent, and precise down to the typography. A site built to English conventions, or a straight translation of one, reads as amateur the moment a Tokyo buyer opens it. The city is also bilingual in practice rather than in theory: Japanese-first for the domestic buyer, English-fluent for the international enterprise and export buyer, and unwilling to accept templated work from either direction.
What Makes Tokyo Different From the Rest of Japan
A Genuine Global Financial Centre
Marunouchi, Otemachi and Nihombashi host the Tokyo Stock Exchange and the Japanese headquarters of most global banks and consultancies.
Japan's Largest Luxury Retail Market
Ginza, Omotesando and Aoyama anchor a luxury retail economy with no equal elsewhere in the country.
The Densest Enterprise Buyer Pool
The largest concentration of Japanese and Asian enterprise buyers on earth, running deliberate, multi-round vendor selection.
A Government and Institutional Core
Kasumigaseki carries the seat of national government alongside the ministries and institutions that sit beside it.
A Metro, Not a City
Greater Tokyo's 37 million people span into Yokohama and Kawasaki, meaning a genuine Tokyo strategy has to reach beyond the twenty-three wards.
Bilingual by Necessity
Domestic buyers expect native Japanese; international enterprise and export buyers expect fluent English. Tokyo is the sharpest version of that split in the country.
AI Visibility Is Tokyo's Sharpest Lever
Tokyo enterprise buyers already ask AI assistants for shortlists in Japanese every day — before they ever open a search engine or contact a vendor directly. That is a genuinely new discovery layer sitting on top of Google, and in a city this dense with enterprise buyers, being cited by name inside ChatGPT, Perplexity or Gemini carries more weight than a search ranking ever could, because it arrives as a recommendation rather than a list of options to evaluate. Almost no Tokyo business — and very few anywhere in Japan — has structured its content to be cited this way in genuine Japanese rather than translated English. That is exactly what our AI visibility and GEO service is built to close: a baseline audit across the platforms buyers actually use, structured data and llms.txt deployment, and bilingual citable content built to be quoted rather than merely indexed. In a market where buyers already research through AI assistants and hold every vendor to Japan's standard of polish, this is the least contested advantage currently available in Tokyo.
Our Digital Marketing Services in Tokyo
AI Visibility & LLM Optimization
Get named inside ChatGPT, Perplexity and Gemini in genuine Japanese, when Tokyo enterprise buyers ask for a shortlist.
En savoir plus →Website Design
Bilingual EN/JA Next.js builds with genuine Japanese typography for Marunouchi, Roppongi, Shibuya and Greater Tokyo buyers.
En savoir plus →SEO
Bilingual search built with native Japanese writing, not translated English, across Tokyo enterprise, finance and tech.
En savoir plus →AI Chatbots
Bilingual, LINE-integrated 24/7 handling for enquiries landing outside Japan business hours.
En savoir plus →Content Marketing
Bilingual long-form content built around Tokyo enterprise and international buyer research questions.
En savoir plus →Market Research
Segment sizing across enterprise, fintech, tech, luxury retail, F&B and MICE, benchmarked against Singapore, Seoul and Hong Kong.
En savoir plus →Social Media
LINE, X, Instagram and LinkedIn content built around Tokyo business, luxury and cultural moments.
En savoir plus →Email Marketing
Bilingual lifecycle email tied to Japan's seasonal calendar, with APPI-compliant consent management.
En savoir plus →Booking & CRM
One booking flow, one client record and one calendar, integrated with LINE Business.
En savoir plus →AI Audio Packs
AI-assisted audio guides in Japanese and English for the Yamanote line, the shinkansen and the walk through Shibuya.
En savoir plus →Neighbourhoods We Serve Across Tokyo
We build campaigns around the specific district a Tokyo business actually operates in, because the city's neighbourhoods behave like distinct markets with different buyers. That includes Marunouchi, Otemachi and Nihombashi at the financial core; Ginza, Omotesando and Aoyama for luxury retail; Roppongi and Akasaka for international business and hospitality; Shibuya and Shinjuku for tech, media and consumer brands; Kasumigaseki for government and institutional work; and Yokohama and Kawasaki for businesses whose reach extends across the wider Greater Tokyo metro.
Digital Marketing in Tokyo — Common Questions
How competitive is the Tokyo market?
Extremely, and in a specific way — it isn't that keywords are crowded so much as that buyers hold every vendor to the standard set by the world's most polished domestic Japanese brands. A site or campaign that reads as templated or translated is disqualifying here in a way it wouldn't be in a smaller market.
What does digital marketing cost in Tokyo?
A bilingual website starts around JPY 1,350,000, SEO management from JPY 350,000/month, and a chatbot deployment from JPY 980,000. Pricing is quoted in JPY throughout, and enterprise buyers should expect a multi-round vendor selection process rather than a single quote.
Do you write content in Japanese or just translate it?
Genuine native Japanese, not translation. Tokyo buyers can tell the difference immediately, and a translated page signals exactly the lack of investment that a sophisticated enterprise buyer is trained to notice. Everything we publish for Tokyo clients in Japanese is written natively for that audience.
How do enquiries actually reach a Tokyo business?
Through a mix of email and LINE, Japan's dominant messaging platform, plus a meaningful share landing outside Japan business hours from international buyers in other time zones. Our chatbot and CRM work integrates LINE Business alongside email rather than treating it as optional.
Is Tokyo different from marketing to Osaka or Fukuoka?
Yes. Tokyo concentrates the country's enterprise, finance and international buyer pool in a way no other Japanese city does, and its luxury retail and government sectors have no real equivalent elsewhere. Osaka, Nagoya and Fukuoka each have their own commercial character and a different competitive bar.
How do you handle data privacy for Tokyo clients?
Japan's Act on the Protection of Personal Information, known as APPI, governs how personal data is collected, stored and used. Every site, chatbot and email programme we build for Tokyo clients includes APPI-compliant cookie, consent and data-handling flows as standard, alongside WCAG 2.1 AA and JIS X 8341 accessibility.
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