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České Budějovice is South Bohemia's regional capital and its industrial-and-brewery anchor — about 94,000 residents, home to Budějovický Budvar (the original Budweiser brewery), Robert Bosch, ZF Group, Motor Jikov, and the University of South Bohemia. It also serves as the gateway to the South Bohemian lakes region (Lipno, Hluboká Castle, Třeboň fishponds) that draws serious summer tourism. Buyers are Czech-first for domestic B2B and consumer, English- and German-fluent for international industry and cross-border Austrian tourism.