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Budapest is Hungary's capital and by far its largest city, split by the Danube River into hilly Buda and flat, grid-planned Pest — metro population roughly 3 million, nearly a third of Hungary's entire population. Budapest carries the country's government, finance, corporate headquarters and a growing tech and IT/business-services sector, and it anchors much of the country's automotive-supply-chain administration and logistics even though the plants themselves sit further out in Győr and Kecskemét. Buyers are Hungarian-first, with English common in tech, business-services and international B2B. WhatsApp is the primary business-messaging channel; Viber is also commonly used.

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