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Tel Aviv is Israel's financial, commercial and technology capital — while Jerusalem holds the seat of government, Tel Aviv is where the country's banks, VC firms, and the overwhelming majority of its 'Startup Nation' tech and cybersecurity companies actually operate. The metro area runs to around 1.5 million people and concentrates an unusually dense cluster of funded startups, scale-ups and multinational R&D centres, alongside finance, media and a fast-moving hospitality and retail scene. English is the working language of Tel Aviv's tech and investor community; Hebrew carries the local consumer and services market. Buyers here are sophisticated, move fast, and expect a level of digital polish shaped by the industry most of them work in.

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