Social Media in Dartmouth

LinkedIn-first for B2B and trades; Facebook where the consumer audience still lives

Dartmouth's social reality is even more LinkedIn-weighted than downtown Halifax because the B2B, trades and industrial buyers here are professional workers on LinkedIn all day. Facebook still matters for consumer categories — restaurants, retail, family services — but a Dartmouth industrial firm running an Instagram-first strategy is fishing in the wrong pond.

Le problème

You are running a consumer-style social presence in an industrial and B2B market, so the audience you attract is not the one who writes purchase orders.

Notre solution

We run channel-appropriate bilingual social — LinkedIn thought leadership for industrial, trades and B2B; Facebook and Instagram for consumer-facing Dartmouth businesses; and paid campaigns targeted by job title and industry.

Ce que vous obtenez

✓Social strategy weighted by the channel your buyer uses
✓12 posts per month across the platforms that matter to your buyer
✓LinkedIn programme for industrial, trades and B2B categories
✓Facebook and Instagram production for consumer-facing categories
✓Professional visual production
✓Paid campaigns targeted by industry, job title or neighbourhood
✓Community management
✓Monthly performance reporting
#1
channel for Dartmouth B2B and trades buyers is LinkedIn

Zones desservies

Social programmes and paid targeting across Burnside, Woodside, downtown Dartmouth, Wyse Road and the eastern HRM.

Tarifs

Strategy: $500 CAD one-time. Monthly management from $1,000/month. Ad management from $600/month + ad spend.

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