Digital marketing insights and strategies for Fort McMurray businesses
A Sherwood Park competitor with no Fort McMurray address is taking calls from Timberlea. It is not a mystery and it is not permanent — here is the mechanism, and how proximity becomes your advantage again.
Eleven reasons a business website is invisible, in the order you should check them, with the free tools that give you a definitive answer instead of a guess.
Assistants answer instead of listing, which removes page two entirely. Here is what genuinely differs from conventional SEO, what is being oversold, and how to test whether you are in the answer set.
You cannot SEO your way onto an approved vendor list. But every shortlisted name gets looked up, and that search is a reference check most Fort McMurray contractors are quietly failing.
What a real audit includes, what it should cost in Canada, when free tools are enough, and the specific case where a Fort McMurray business should buy neither yet.
Owners assume they were underbid. In most of the losses we have looked at, the bid was competitive and the contractor was eliminated before pricing was ever compared.
Slow is a symptom with at least six causes, and marketing only fixes two of them. Here is how to tell which one you have before you write a cheque to anybody, us included.
A rotation worker's buying process is unlike a normal resident's: research happens in a camp room days before the decision, and the business that gets chosen is the one that could be booked from there.
Everything that actually moves local rankings in this market, in the order it matters, written so you can execute it yourself without hiring anyone.
Three types of provider, what each is genuinely good and bad at, the contract terms to refuse, and full disclosure about which category we are in.