Social Media in Halifax

Channel-appropriate production for a market where Facebook still matters and LinkedIn drives B2B

Halifax's social media reality is a two-channel one. Facebook still carries meaningful reach across the metro's older and family audiences — hospitality, retail, family services, healthcare. LinkedIn is the actual working channel for B2B professional services, technology firms, and the corporate downtown. Instagram matters for hospitality and retail but not the way it does in Toronto or Dubai.

Le problème

Your social presence spreads a small effort across every platform, which is why it moves nothing. Your Facebook is inconsistent, your LinkedIn is empty of substance, and your Instagram is a phone photo once a week.

Notre solution

We run channel-appropriate social programmes — Facebook and Instagram production for consumer-facing Halifax businesses, LinkedIn thought leadership for B2B and professional services, and paid campaigns targeted by neighbourhood, age and segment across the metro.

Ce que vous obtenez

✓Social strategy weighted by the channel your buyer actually uses
✓12-16 posts per month across relevant platforms
✓Professional visual production
✓Stories and Reels programming where relevant
✓LinkedIn programme for B2B categories
✓Paid campaigns targeted by segment and neighbourhood
✓Community management
✓Monthly performance reporting
#1
channel for Halifax B2B professional buyers is LinkedIn

Zones desservies

Social programmes and paid targeting across downtown Halifax, Bedford, Clayton Park, Sackville, Cole Harbour and Dartmouth.

Tarifs

Strategy: $500 CAD one-time. Monthly management from $1,200/month. Ad management from $600/month + ad spend.

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