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Inverness is a village of about 1,300 people on Cape Breton's western coast that has quietly become one of Atlantic Canada's most valuable tourism markets on a per-visitor basis. Two forces drive it: Cabot Cape Breton (Cabot Links and Cabot Cliffs), consistently ranked among the world's top golf courses and drawing golf visitors from Ontario, the US and internationally at premium price points; and the Glenora Distillery — Canada's first and only single-malt whisky distillery — thirty minutes down the coast. Add Inverness Beach, the Inverness Miners Museum, a working harbour, and a boutique hospitality corridor along the coast, and you have a small village with a wealthy inbound. Local competition for the digital audience is thin. The businesses here that invest in a proper digital presence capture disproportionate share of a very high-value visitor.

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